DESCRIPTION
A series of guide books that inspire to new experiences.
Plus Guide is a publishing company that I founded with a partner in 2011. We wanted to create a series of books based on the question ”How might we inspire people to explore more of the everyday experiences that Sweden has to offer and at the same time save money?”
PROJECT - 2011 - 2014
Plus Guide - Brand identity and concept development
MY PART
Design, packaging design, concept, brand identity
Explore Food
A book created to inspire foodies from all over to come to the wonderful
city of Stockholm and enjoy the many different culinary experiences city
has to offer. The book also includes vouchers such as 2 for 1 and free deals.
Explore Sweden
A book that covers the three biggest cities in Sweden were
you can read about and experience different attractions around
the country for a better price.
Explore Wellness
This book is focused on health and fitness and offers the
user great deals were they can try out new and exciting
ways to stay in shape and also relax.
