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lisa carr/art director

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DESCRIPTION
Norrtelje Brenneri is a small family owned distillery that produces liquors and snaps. Upon the release of their very first Whisky they needed a bottle as well as a label designed. The design was to ”stay true to the heritage and culture of the area in which the Whisky is made”.  

BRIEF
”Create two easily opened and effective bottles as well as two label designs that stay true to the heritage of the company and its name”

PROJECT - 2013
This was part of a Nackademin packaging design and development project. 

COLLEAGUES
Ylva Falquist
Fredrik Harneby 
Adam Ahlström

MY ROLE
Research, ideation, prototyping, design

 

Mood board
Label sketches based on the "oak" concept.
The are in which the whisky is produced has a long heritage of hard working farmers.

moodboards_whisky-3.jpg

Mood board 
Label sketches 
based on the "örn" concept. 
The area of Roslagen is known for having a wide range of eagles.

moodboards_whisky-4.jpg

Sketches of the bottles that were to be personalized for the company.
Final bottle and label design for the two different whisky beverages.

skisser.jpg
Twobottles.jpg

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